The Pay What It Takes (PWIT) Initiative is led by passionate stakeholders from funder, intermediary, and for-purpose communities. Their vision is to end the ‘starvation cycle’, where for-purpose organisations are forced to under-invest in the their core operational and infrastructure needs that leads to a self-perpetuating cycle of financial vulnerability and limited impact.  

As the Lead Designer, I was asked to create a logo and brand identity for PWIT’s upcoming launch. I presented my ideas and worked with the client on a number of iterations, and finally produced the design which became the basis of a new campaign. 

The final logo and brand package has since been applied to the PWIT website and social media profiles, including LinkedIn. The logo has also appeared on reports, digital greeting cards and on popcorn containers.